The area on the left below is a quick search tool to enter a page without knowing exactly its contents. A wide selection of subjects treated on DMLR during past years. This way you may join your favorite topic on... tiptoe!
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DMLR*News is an email newsletter close tied to DMLR Web site.
I went freelance writer, editor and project manager of DMLR*News on August, 1997.
Since then I have been distributing the full text of the DMLR-based newsletter by email with simple reformatting.
DMLR*News is now quarterly —as GOLD edition— but spaced out by monthly short —as Brief version.
1997 to 1999
DMLR's Url was
http://space.tin.it
/economia/rdondi
January to June 2000
DMLR's Url was
http://www.infinito.it
/utenti/don_ro
Since July 2000 DMLR stands on
www.dmlr.org
(registered domain by Roberto Dondi).
E-mail
send your comment or suggestion
Online Poll
how were you informed on DMLR?
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Direct Marketing Linked Resources
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DMLR file
(The DMLR's basics)
- name = DMLR (direct marketing linked resources)
- content = articles, tips, resources of marketing
- type = oneself-based web site
- size = over 1,000K
- date began web site = August 22, 1997
- visitors = 7,000-8,000 per year (estimate)
- target group = professionals, marketers, students, SMEs
- languages = Italian, English
- web design = basic plus dynamic html; gif images
- newsletter = DMLR*News
- subscribers = 450+
- first subscriber = October 1997
- email = dmlrnews@dmlr.org
- author qualification = jack-of-all-trades
(professional outline)
TESTIMONY
- (Emails from int'l countries)
- "It is a fine idea! You should find a good sized audience of both Italians and non-Italians if you have anything to say of interest... And I'm sure you have!" (Carl Kline, National Consultant Referrals Inc. - October 1997)
- "Thanks for your note." (Jim Cashel, Forum One Communication Corp. - January 1998)
- "Do you have an article in Italian about Web marketing that you could send me?"
"Bravo, thanks very much for putting a link to the Euro-marketing site." (Bill Dunlap, Managing Director Euro-Marketing Associates - February and May 1998)
- "Why is direct marketing considered by some to be intrusive, irritating and a waste of money?" (Sergi Lopez - March 1999)
- "Great article. Good luck and I will post your URL on the Press area of my site." (Webmaster Bacardi.com - May 2000)
- "I am interested in what you are doing and would like to learn more about your operation." (Joe Cappo, Sr. VP-International and Licensing Crain Communications Inc. - July 2000)
- "You are linked to Morina's Millennium profits in two places." (Claire Koch - Webmaster for Morina's Millennium Profits - July 2000)
- "Tremendous thanks for adding southafrica.net to your list of top
web sites - it's a great honour !" (Franz Rabe - Webmaster WildNet Africa - September, 2000)
- "This is very kind of you - I have now added your link to our website -
section "Useful Addresses - Magazines/Portals" (Margrethe Saxegaard, Fedma's Marketing - Feb.2001)
- (Emails from Italy)
- "Sono interessato a ricevere la vostra newsletter, grazie." (Giuliano Nicolini - 30 Ottobre 1997, primo abbonato a DMLR*News!)
- "Grazie mille per l'aiuto. Complimenti per la tempestività del servizio." (Sonia Dubini, Zegnaermenegildo.it - Novembre 1997);
- "Grazie e auguri per la Sua attività." (Alessandro Pegoraro, Direttore Area Sviluppo Multimediale Il Sole 24 Ore - Gennaio 1998)
- "Complimenti per l'iniziativa! Stavo pensando anch'io a qualcosa del genere." (Fabrizio Allavena - Marzo 1998)
- "La ringrazio per la segnalazione del nostro sito." (Mauro Lupi, Motoridiricerca.com - Marzo 1998)
- "Grazie mille. Ci fa molto piacere che DolceVita sia riuscito a classificarsi." (Nilde Rivosecchi, Chief Design Officer Alchera Group SpA - Luglio 2000)
- "La ringraziamo per aver inserito il nostro sito fra i siti Top della sua rubrica." (Lucio Spaggiari, Ufficio Acquisti Internal Business Expert System - Agosto 2000)
- "Sono uno studente laureando in Scienze Della Comunicazione con una tesi sul 'green marketing'
Avrei piacere nel ricevere informazioni al riguardo." (Gino Baleta, Ottobre 2000)
- "La ringrazio molto. Ho visto la pagina web che mi ha indicato, in cui è stato
realizzato il link." (Emanuela Agnoli, Web-press Comune di Bologna - Feb.2001)
- "In data di oggi, ho messo on-line gli articoli che mi ha trasmesso.
Troverà il tutto all'indirizzo: www.directchannel.it/download/dm.pdf". (Bruno Patrito-Silva, AD Direct Channel Srl, Mag.2001).
COPYWRITING DMLR.
Working on DMLR*News I actually entered the online-media market. As freelancer who had no previous online-media experience I started to plan, write and edit DMLR*News as monthly newsletter made of original articles, analysis and surveys. The result is as follows.
First year (1997): #1 to #5 newsletter (out of modem).
Second year (1998): #6 to #16 newsletter (out of modem).
Third year (1999): #17 to #27 newsletter (see archive).
Fourth year (2000): newsletter for Y2K and v.Gold I to III (see archive).
Besides about 30 Top4 magazines including the review treating both classical marketing and e-marketing.
Since May 2000 DMLR*News goes GOLD as quarterly issue of new original articles.
HEADLINE.
#1 - DMLR, the sole marketing review in Italian/English, free and without
sponsoring, is a critique collecting of original articles, news, tracks.
Read tips and figures on Web marketing browsing the online archive of
DMLR*Newsletter
#2 - DMLR offers articles, news & tracks on Web marketing
from a critique stand - Online since 1999 in English &
since 1997 in Italian version - Free email newsletter.
It's gettin' loud from the new location at:
DMLR*News Gold
The lines above are short descriptions used as small ad on other web sites listing marketing resources.
#3 - "Are you manager, student, buyer or consultant?"
DMLR has all the FREE resources you need to help
your direct marketing business succeed ... step on!
The 3-line sentence is opening the email message released to the Press, opinion leaders or web site owners.
PAY OFF.
(a) ¡ take the time to stroll @ DMLR !
(b) 2 subscribe DMLR*News 4 free
dmlr_int@sendfree.com
(c) DMLR willing to grow and brave new world !
(d) Thanks for reading DMLR. Tell an associate!
(e) Not marketing as usual -- not web sites as usual!
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WORD PROCESSING, WEB DESIGN & GRAPHICS
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All GIF images are resulted by a proper work of molding concepts into a copy and art ensemble. Other temporary images -as banner or photos- are selected and imported by DonRo. All pages get off the ground thru MacOS9 on PowerBook G3 by DonRo.
©1997-2001 DMLR - Roberto Dondi copywriter (c).
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COLORS
Both DMLR top logo and pages layout feature sky-blue (code #99CCFF) and crimson (code #FF0033) as a constant colored reference.
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On the right column you usually find other internal links to Italian-language pages or the email address to subscribe the DMLR newsletter.
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