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Archive 2000-01
12 (It)
(INTRO) The Primo Award 2007 inspired magazine seems like a hodgepodge of ideas, but it's a serious 3-set package!
One is a collection of information resources that draws heavily on top notch marketing gurus' web sites. Another is a set of quotes copying a real award's dedication. The third is a greed of cells for calculating the excellence in Web marketing.
After this EASY seminar YOU can attract more new customers, sell more to existing customers, and bring back your customers more often -- no matter what product or service you sell.
Will your next guru be an American? Here is an eclectic mix of marketing communication gurus who tell it like it is and help change our business (and life)... During the sequence of the first set dealing with those 12 gurus, the actions unwind according to realistic processes: it is shown that it is much more difficult to hit the target than to miss it! They are just UNFORGIVEN --like in the western directed by Clint Eastwood (1992).
SET1 NEXT FRONTIERS
We know Bill Gates as the father of Windows, Steve Jobs as the man behind Apple, and Sergei Brin and Larry Page as the gearheads who brought us Google. However many pioneers of modern interactive marketing aren't even as well known as American Western gun Wyatt Earp, or sheriff Pat Garrett, or judge Roy Bean, or scout Jeremy Bass, or bandit Jesse James. Or even some self-centered (William Cody) and outraged (Cable Hogue) men who pioneered the business management. Individualism and entrepreneurship.
ONE: THE REWARD. The Origin of Brands is run by Laura Ries (www.lauraries.com) where she has launched a special manhunting. 'Who is my favorite guru? It's my Dad of course' --i.e. Al Ries. A discussion about the best loved marketing experts follows on her blog. There you will know that top marketing executives have been surveyed by American Analytics with a screening process that requires a salary of at least US$150,000. So we know how much expensive could be to hire a guru from the Western territories. Warning! The Ries are tough guys, and take no prisoners...
TWO: THE MILLIONAIRE-MAKER. The Welcome-page to www.dankennedy.com is a model of big gun for sure. Dan Kennedy has been called 'The Professor of Harsh Reality' and no other marketing guru compares to him. His website menu counts on over 60 links to the inside contents... The best promise? Magnetic marketing will change your business life forever! Location map, address, phone and fax number, plus an online form. All you need to contact the guru is available on his site: no excuses, no wasters. Some limitations come out from the harsh experience of Dan Kennedy as Internet consultant, whose office does NOT have e-mail. No B.S.!
FREE ONLINE COURSE: SIGN UP TODAY FOR DAN'S SUCCESSFUL MARKETING STRATEGIES
THREE: THE QUOTE. 'There is no way communism can compete with a salad shooten for $9.95' --Colin Powell. This quote is on www.saatchikevin.com, a website produced by Saatchi & Saatchi for Kevin Roberts, CEO. Such sentences are really meaningful to understand beliefs or ideals that have been very important along the training or career of a global marketing professional. Know Kevin's thinking because it's the key to understand the next big thing for branded products. Follow his route around the globe where his speeches to the top level executives about the Attraction Economy or the Lovemarks are nearly milestones. Kevin, tell us, who did really invent 'Marlboro man'? And does cowboy capitalism work outside Texas?
FOUR: THE BOOT CAMP. Every marketing guru is even an author of bestselling books. The so called paperbacks are must-have resources on one's desk, not library. Internet is an ideal medium to present, promote, and sell books by the author herself. At www.susansweeney.com buy '101 Ways To Promote Your Web Site' (400 pages, 6th edition, $29.95). Are onehundredone ways enough? If you want to pass from theory to practice, Susan welcome you even to her 2-day Internet Marketing Boot Camp. Before going there, take some cowhide with you...
FIVE: THE WITNESS. Since the clients witness the guru's advice succeeded in revenue and profit margin --please, check up on confirming both results-- each personal testimony is always important for reaching an enlarged audience. As every sale begins with a smile, a list of satisfied persons help the printed works get attention and sell much more copies. Robert Bly, copywriter, has gathered 26 pages of testimonials on his www.bly.com. To print and read off-line!
FREE DIRECT MARKETING ROI CALCULATOR: INSTANTLY CALCULATES RESPONSE RATES
SIX: THE BUZZ. What's the buzz behind a guru's website? Some are just limited to introducing a brand new book... This is the case of 'The Anatomy of Buzz' at www.emanuel-rosen.com. This book has got 100,000 copies in print and is available in 12 languages!
On the author's site the book is outlined by Content | Chapters | Samples. The bottom menu goes straight to the goal: Speaking | Contact the Author | Tell a Friend | Buy the Book.
"Creating buzz is similar in some ways to good storytelling". (Chapter 11 - The elements of a good story).
SEVEN: THE AWARDS. Meisner Direct, Inc. established in 1989, is an Atlanta-based full service advertising agency specializing in direct response. The company section is the best place where a true businessman resumes the awards won through his professional life. www.meisnerdirect.com is proud to list a parade of AMA AMY Awards for Marketing Effectiveness. That ain't cowparade.com!
EIGHT: THE IDEAS. Ron Jacobs and Penny Clevenger are President and CEO at the 25-year old direct marketing agency, Chicago (www.jacobsclevenger). They are using some bees as guide to the Web sections where the progressive path to vision, ideas and results makes simple and remarkable the past and present works... Do you want their honey? Direct marketing pay off.
NINE: THE SIGNATURE. "Branding is not about getting your prospects to choose you over your competition; it's about getting your prospects to see you as the only solution to their problem." (TM) -- Rob Frankel, branding expert and author of "The Revenge of Brand X: How to build a Big Time Brand on the web or anywhere else." Big Time Branding (SM).
This is only a part of Rob's e-mail signature file. Now it's clear enough how important the e-mail is as direct medium for a brand building consultant. The final revenge of www.robfrankel.com!
IF YOU HAVE ANY OTHER QUESTIONS, YOU CAN CONTACT ME DIRECTLY OR TOLL-FREE AT 1-888ROBFRANKEL
TEN: THE GREATNESS. Why do some companies make the leap from mediocrity to greatness? In just a sentence or two, Jim Collins would explain they begin with a disciplined business plan, and then they bring in high tech to make it better! This guru and his team have defined 'greatness' as delivering returns to investors at least three times greater than the general stock market over 15 years. Jim Collins is running a management firm in Colorado and he's appearing on public TV show titled 'Good to Great' (www.jimcollins.com).
ELEVEN: THE FEEDBACK. Free is a magic word for direct marketers. Tony Alessandra releases from California 'One-to-One from A-to-Z", a 100% customized e-zine... Just a click and one will receive FREE ideas, articles and offerings. Contacting Tony via e-mail is a no-no experience. Indeed, as he will explain on his feedback, "I'm protecting myself from receiving junk mail because I've been getting 50 SPAM emails per hour. Please click the link below to complete the verification process. You have to do this only once". He's using Spam Arrest software: he's just a sheriff, www.alessandra.com.
TWELVE: THE HEAD-LINE. His 'Unleashing the Ideavirus' is the most popular e-book ever written, with more than 2 million downloads of the digital version... Guess who? Another clue: to read his blog just click on his head! He's the most wanted headshrinker of businessmen and women. He's sending both e-mail updates and blog alerts from www.sethgodin.com. Seth is always hot on the trigger (at keyboard). Tip to go over your boss' head? Put your Stetson hat on!
THE DIP. A LITTLE BOOK THAT TEACHES YOU WHEN TO QUIT (AND WHEN TO STICK)
SET2 POWER DIRECT MARKETING
Ready—Aim—Fire! A marketing project starts properly when it's focusing on clear objectives and direction. This is the true story of a westerner and his legacy to marketers...
"If there's anything we in direct marketing are big on it's education. We recognize the value of sharing, exploring, testing, experimenting, trying new things, trying old things again or in a new way, learning from all. I love it! I love the education process. It is a real kick to share good ideas." (from the introduction to "Power Direct Marketing", NTC Business Books, 1994).
In over 100 presentations a year, worldwide, Ray Jutkins updated leading business executives on direct marketing strategies, techniques and events. Called 'Rocket' Ray by those who have been to his seminars, Ray was a recognized marketing expert and international speaker. His seminars had been offering a unique combination of planning, marketing and creative. He kept audiences spellbound with examples, facts, figures and techniques that were instantly applicable to any type of business.
HOW TO MAKE DIRECT MARKETING WORK FOR YOU
Teaching marketing in 31 countries on all continents, Ray was using different media at his World Class seminars, i.e. booklets, video and audio tapes. Last came that book after his articles did appear regularly on the best magazines and publications. But what about the Web site?
His business card was explicit enough about the opportunity to furtherly launch a passion for "positive results, through outRaygeous creative performance and truly unique products" over the Net too. Four different sites, each of them aiming to a different branch of the works of marketing:
- www.PowerDirectMarketing.com (SPEAKING AND SEMINARS)
- www.RayJutkins.com (CREATIVE AND CONSULTING)
- www.MarketingWithRay.com (RADIO, ARTICLES, TIPS)
- www.MagicMarketingMinutes.com (MARKETING PRODUCTS)
Finally the unfailing weekly e-zine, ThinkDirectMarketing.com. Packed with ideas, tips and DM news from Ray and other pros.
THERE'S NO BETTER TIME TO SUBSCRIBE! DO IT TODAY
And The Official Winner Is...
SET3 MEASUREMENT
I would like to thank the great professionals involved on this magazine. All 12 gurus are worthy the award! But above all the Primo Award winning 360° brand strategist, who is a smart consultant, blogger, speaker, teacher from Los Angeles, knows how to run a personal web site and turn it into power direct marketing!
The measurement of his website excellence is summarized by the following data as excerpt of the general greed where all nominees have been listed and evaluated step by step. The analysis to the readers...
| No. | URL | EXPERT | MAIN AREA | F-factor | E-factor | I-factor | TOTAL POINTS |
|---|---|---|---|---|---|---|---|
| 12 | www.robfrankel.com | Rob Frankel | Branding | 4.5 | 4.5 | 5.0 | 14.0 |
(OUTRO) Unplugged gurus? Yes, no link to their web locations because of this age of anti-americanism. Better four sites every guru has to explore before teaching what's the next big thing! Four sites to four films that are highly recommended to any high-tech storyteller. No western on the top-4 list, but you can always rent the remarkable "Dead Man" by Jim Jarmush (1995) and fast-forward to the scene where veteran Western great Robert Mitchum did appear...
PS. Because DMLR.ORG(sm) is a non-profit web site, I'm used to award the winner(s) simply thru the banner I have designed by myself. To celebrate the Primo Award 07 download it from here above, and show it if you want. Permission is not required but the link to this page would be much appreciated.
HAPPY 2008: AFTER A ROUND OF SHOOTERS, CLICK HERE!