Primo Award

PRIMO™
awards the top-site of the year 1999 by DMLR.

PRIMO™
AWARD DMLR 1999.

1º classified : Disney.go.com
"Having added the technology of streaming audio/video in spectacular mode; having achieved maximum of integration with the traditional communication and image; having in fact developed a portal of the Disney-World".

METHODOLOGY. The websites selected by DMLR through 1999 were evaluated on the basis of three factors: Flow easiness (F), Swap level (S), Informative content (I). Each of these factors is in turn the resulting effect of primary factors to which it's given an importance rate (pointed into brackets):
F = website Appeal (.4) + visiting Easiness (.6)
S = Interactivity level (.6) + leaning towards Customer/Segment (.4)
I = advertising coordinate Image (.3) + Added informative value (.7).
To the 6 elements of efficiency allocate your score from 1 to 5 - poor/excellent - allowing to give whole or intermediate values (i.e. 3.0 or 3.5).

RESULTS. The single score of the selected websites are listed on the table below by month.
 
 
GLOBAL 
SCORE 
FLOW
EASINESS
 SWAP 
LEVEL
INFORMATIVE
CONTENT
JANUARY 
bigstardvd.com 
disney.go.com 
cinema.it 
nyfa.com 
____
11.0
12.0
10.9
10.6
____
3.4
3.9
3.1
3.4
____
3.9
3.9
4.2
3.6
____
3.7
4.2
3.6
3.6
FEBRUARY 
pantone.com 
house-of-design.nl 
nyse.com 
hotwired.com 
____
11.3
10.3
10.0
11.2
____
3.6
3.5
3.1
2.8
____
4.0
3.4
4.0
4.0
____
3.7
3.4
2.9
4.4
MARCH 
AGO.on.ca 
arte.it 
patriziapepe.it 
abstract-art.com 
____
10.7
not assigned
8.7
7.3
____
3.7
--
3.2
2.6
____
3.1
--
2.4
1.6
____
3.9
--
3.1
3.1
APRIL 
interflora.fi 
gap.com 
my-world.de 
shop.psv.nl 
____
9.9
11.5
10.9
11.0
____
3.4
3.8
3.2
3.3
____
3.1
3.7
4.0
3.7
____
3.4
4.0
3.7
4.0
MAY 
barnesandnoble.com 
MACH3.com 
spaldingbros.com 
bacardi.com 
____
11.8
10.6
9.7
11.5
____
3.8
3.2
3.6
3.4
____
4.0
3.7
2.9
4.0
____
4.0
3.7
3.2
4.1
JUNE 
europe.ibm.com 
idc.om 
ernstyoung.com 
intershop.co.uk 
____
not valid
8,8
9,8
11,2
____
--
2.5
2.5
3.4
____
--
2.6
3.4
3.4
____
--
3.7
3.9
4.4
JULY/AUGUST 
avventisti.org 
ama.org 
emergency.it 
picturethemhome.com 
____
9.8
11.2
11.1
10.1
____
2.9
3.3
3.3
2.5
____
3.2
4.0
3.8
3.2
____
3.7
3.9
4.0
4.4
SEPTEMBER 
hometown.aol.com 
burg.com 
space.tin.it 
LindaCox.com 
____
10.6
11.1
9.3
10.6
____
3.0
3.6
2.4
3.6
____
3.7
3.8
3.2
3.5
____
3.9
3.7
3.7
3.5
OCTOBER 
imation.com 
strategia.it 
yankelovich.com 
databank.it 
____
11.3
9.8
10.6
11.4
____
3.6
2.8
3.5
3.4
____
3.7
3.5
3.7
3.7
____
4.0
3.5
3.4
4.3
NOVEMBER 
bcg.com 
selmer.com 
netradio.net 
aomt.netmegs.com 
____
11.2
8.4
11.4
not valid
____
3.8
2.9
3.7
--
____
3.7
2.6
4.0
--
____
3.7
2.9
3.7
--
DECEMBER 
dance.net 
dolcevita.it 
swingland.com 
grolier.com
____
10.0
10.0
9.4
10.4
____
3.6
3.5
3.2
3.3
____
3.2
2.9
2.6
3.4
____
3.2
3.6
3.6
3.7
 
Through 1999 DMLR has been presenting 11 topics and 44 websites. They were published on Top*Four magazine.
Access the first Top*Four's list at Primo Award 1998.

Selection edited by Roberto Dondi.
© 1997-2000 DMLR
Modified: [July 1st, 2000].