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News*BRIEF

August 2001
Archive 2001

**DMLR*Newsletter — BRIEF, Aug.2001**
INTRO. This DMLRNews Brief is for subscribers only. It exists as email version sent to you, yet not published on www.dmlr.org! If you have missed the quarterly Gold issue, emailed on July, read it online now: http://www.dmlr.org/newsgold6.htm --D-- Da, da, da... (2/2)* The AIDA method has been used in DM programs that want to get response, also and above all by non-profit organizations. The letters are standing for: get Attention, arouse Interest, stimulate Desire, ask for Action. Part III - Desire. Desire. The involving of a great number of members is the secondary goal of a non-business organization. Most of times the enlargement of the associated base is the only vital way to achieve the association's purposes or to relunch some essential enterprises by the organization. A balance-sheet transparency and a quick communication on actions in progress and fulfilled needs are examples of actual tools in building association belief and confidence, two main plusses to succeed on the fact that new people DESIRE to join and the fundraising goes up. Part IV - Action. Hospitals, univeristies, small or local governments, churches, aid programs, etc., have adopted the principle ‹typically seen as marketing‹ of the customer loyalty. Many associations hire people in charge of non-profit marketing (and Web site too). In this case they are dealing with members and protégés as real customers. They are substituting the profit objective with some other forms of target, such as the achievement of ACTION for supporting a social or environmental project. Read the entire article --included the nonprofit web sites review-- at the page http://www.dmlr.org/top/DADADA.htm --M-- Monthly searches. From this issue I will inform you on the main search statistics as resulted from the questions the users have been sending through the search system located at http://www.dmlr.org/square1.htm There were 110 searches for the month starting July 1st and ending July 28, 2001. Here is the top phrase searched: 10 for "direct marketing". I selected other two phrases among the general queries processed by Atomz.com for DMLR: "factory outlet" as the funniest o' the month; and "consumer behavior" as the most professional. To find your topics on DMLR online articles and documents, you may opt for the advanced search pattern at http://www.dmlr.org/come/2001.htm --L-- Links. To link your website to DMLR read my program and establish a free banner-based partnership http://www.dmlr.org/joint.htm This month the DMLR guide is highlighting one Web site of different categories that is considered of quality, user-friendly and creates/adds something of value to your professional life. The best choice is identified by an arrow. The new list is available since August 1st on http://www.dmlr.org/guide.htm --R-- Reward! "One-Q?-For-U" is back in a new form. All subscribers can vote the new online poll on how they were informed on www.dmlr.org! By voting your own mode you are supplying useful information to the author of DMLR. This is the only fee you have to pay to receive this free e-news. More: answering is optional. Your reward? It's simply to know about a new service and the fact you may control the results of the poll at every moment. To partecipate and read the results, visit http://www.dmlr.org/come/form.htm Please vote only once! ************************** Next installment: DMLRNews Brief, September. *************************

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