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DMLR*Newsletter – Xtra GOLD 2023
I. MOBILE
 The ultimate DMLR*News no.51 issued in December 2010 had spotlighted TEN MOBILE MARKETING TRENDS as predicted by The Mobile Marketing Associaton (MMA) at that year's end. The coming year(s) would have confirmed the importance of cutting-edge wireless technology as marketing channel. Nowadays we could talk about the supremacy of the mobile media to generate and support marketing strategies.
Even tough www.dmlr.org was originally designed for desktop browsers, it would be adapting well to small screens on mobile devices. Why? The simplest web design behind it basically don't use CSS or JavaScript code that mobile browser don't know what to do with... Just connect from a cellular phone to put any page on dmlr.org to the test!
II. WWW GUIDE.
The most ancient page of D.M.L.R. is for sure the WWW Guide that has been updated regularly since 1997 until now! It simply dispalys a list of 101 websites–lists are powerful tools for grouping similar items. An update on recently visited websites exhibits some interesting new entries, eg.
- www.aeon.co
- think tank
- www.ericsadin.org
- a philosopher
- www.ray-ban.com
- iconic eyewear
- www.u-power.it
- working shoes maker
- www.yuantalks.com
- financial news
Please note on the complete WWW Guide the wide range of domains now available in order to customize a website name:
.co, .int, .global, .coop, .design,
all these domains were added to the three fundamental ones (.com for commercial, .edu for educational, .org for nonprofit) and put at the marketer's disposal during the years of the WWW in its maturity.
III. ESPERANTO.
Jacobin Italia (www.jacobinitalia.it) has recently published a quick history of the Esperanto, looking deeply over its meager fortunes and many misfortunes since L.L. Zamenhof tried to build the basement for an international language. Never mind if Esperanto is nothing more than a case history now. That theme was treated on D.M.L.R. when the Zamenhof's beliefs were taken up on this LIP magazine where I had quoted at the same time four open-minded artists of different writing, recalled here in a rigorous alphabetic order: Blake, Brecht, Dante, Villon. (As for the Italian language father, the 700th anniversary of his death was commemorated in 2021.)
Meanwhile you can find out that Vaticannews.va offer the option to read the Pope's news in Esperanto as one of the choice endowed with the language menu. Peace!
IV. BIG PICTURE.
Going back to the movie theater was one of the best thing occurred to people after the end of the Covid-period. Our post pandemic yearning for encounter and new beginning–to speak with all rethorical terms–let us move to the cinema again. Moved by the motion... We came back to the box office before dividing into the dark room where our personal attention has been caught by the glamorous sortilege of the big picture. As attendee I am pleased with this year's viewed films list:
- Jeanne Dielman, 23 Quai du Commerce, 1080 Bruxelles (1975) by Chantal Akerman
- The Banshees of Inisherin (2022) by Martin McDonagh
- L'Atalante (1934) by Jean Vigo
- Mean Streets (1973) by Martin Scorsese
- Laggiù Qualcuno Mi Ama (2023) by Mario Martone
- Io Capitano/Moi, Capitaine (2023) by Matteo Garrone
An (unordered) list like this one above gives readers an easy way to zoom in on groups of connected items or names. Typically you set up a list at the end of a written work in order to detail the sources of information you have involved in, eg. a bibliography.
Cinema also came into view here, www.dmlr.org/top/BIGP.htm
Note: 'Big Picture' was actually the magazine where I put importance into the history of marketing on the cinema.
V. Direct Marketing.
The DIRECT MARKETING glossary is available on DMLR in a 3-document edition (PDF) you can browse here or easily download onto your desktop.
It consists of 19 pages as a whole, 311 paragraphs/terms, 236 Kb, 7450 words, 44772 types!
Select and print the three parts of the glossary in English from PDF::Menu.
Sure the Internet has been changing the traditional snail-mail based direct marketing. And yet the Internet marketing is a consequence of the old direct marketing somehow. Many terms you'll find inside the DM glossary are suiting for the e-mail marketing too... but they come from a business development initiative of Canada Post Corporation [hommage à Connexions --centre de resources en marketing direct].
VI. Linked
Resources.
Now I present myself to this web audience with a brand-new text as a consolidator of linguistic forces:
twitter.com/donro59
Twitter went to X but my concurrent project seems to last in good spirit...
VII. MyQuiz.
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