PRIMO Award 2005:
Websites Score by DMLR.ORG
METHODOLOGY. Sixteen Websites listed here will be evaluated on the basis of three factors: Flow easiness (F), Swap level or Exchange level (E), Informative contents (I). Each of these factors is in turn the resulting effect of primary factors to which it's given an importance relative rate (pointed into brackets):
F = Appeal (.4) + Easiness (.6)
E = Interactivity (.6) + Customization (.4)
I = Advertising (.3) + Information (.7).
To the 6 elements of Web site efficiency it will be allocated a value from 1 to 5 - poor/excellent - allowing to give whole or intermediate values (i.e. 3.0 or 3.5).
| No. |
URL |
STARRING |
FAN vs. OFFICIAL
|
F-factor |
E-factor |
I-factor |
TOTAL
POINTS |
F= Look
+ Visit |
E= Interactive
+ Custom |
I= Adv
+ Information |
| 1 |
www.gwenstefani.com |
Gwen Stefani (singer) |
Official site
|
3.1 |
2.6 |
3.6 |
9.3 |
4.0+2.5 |
3.0+2.0 |
5.0+3.0 |
|
2
|
www.johnmalkovich.com
|
John Malkovich (actor)
|
Official site
|
4.0 |
2.0 |
2.8 |
8.8 |
4.0+4.0 |
2.0+2.0 |
4.0+2.0 |
|
3
|
www.alyssa.com
|
Alyssa Milano (actress)
|
Official site
|
2.4 |
2.8 |
3.7 |
8.9 |
3.0+2.0 |
2.5+3.0 |
4.0+3.5 |
|
4
|
www.judelaw.com
|
Jude Law (actor)
|
Fan site
|
2.8 |
1.6 |
3.0 |
7.4 |
1.0+4.0 |
1.0+2.0 |
3.0+3.0 |
|
5
|
www.michaelbuble.com
|
Michael Bublé (singer)
|
Official site
|
3.4 |
3.5 |
4.0 |
10.9 |
4.0+3.0 |
3.5+3.5 |
4.0+4.0 |
|
6
|
www.travolta.com
|
John Travolta (actor)
|
Official site
|
3.8 |
3.0 |
4.0 |
10.8 |
3.5+4.0 |
3.0+3.0 |
4.0+4.0 |
|
7
|
www.evamendes.com
|
Eva Mendes (actress)
|
Official site
|
3.4 |
3.0 |
3.0 |
9.4 |
2.5+4.0 |
3.0+3.0 |
3.0+3.0 |
|
8
|
www.carmenelectra.com
|
Carmen Electra (show-girl)
|
Official site
|
4.2 |
3.5 |
3.7 |
11.4 |
4.5+4.0 |
3.5+3.5 |
4.0+3.5 |
|
9
|
www.charlizetheron.com
|
Charlize Theron (actress)
|
Official site
|
3.0 |
2.2 |
3.0 |
8.2 |
3.0+3.0 |
2.5+2.0 |
3.0+3.0 |
|
10
|
www.jimcarreyonline.com
|
Jim Carrey (actor)
|
Official site
|
3.6 |
3.0 |
4.6 |
11.2 |
3.0+4.0 |
3.0+3.0 |
4.0+5.0 |
|
11
|
www.outkast.com
|
Andre 3000/Big Boi (singers)
|
Official site
|
3.4 |
3.2 |
4.0 |
10.6 |
4.0+3.0 |
3.5+3.0 |
4.0+4.0 |
|
12
|
www.rosiegaines.com
|
Rosie Gaines (singer)
|
Official site
|
3.8 |
3.5 |
3.9 |
11.2 |
3.5+4.0 |
3.5+3.5 |
3.0+4.5 |
|
13
|
www.candydulfer.com
|
Candy Dulfer (musician)
|
Official site
|
3.6 |
3.3 |
3.6 |
10.5 |
3.0+4.0 |
3.0+3.5 |
3.0+4.0 |
|
14
|
www.martinastella.it
|
Martina Stella (actress)
|
Official site
|
3.1 |
2.8 |
3.0 |
8.9 |
2.5+3.5 |
2.5+3.0 |
3.0+3.0 |
|
15
|
www.beppegrillo.it
|
Beppe Grillo (comician)
|
Official site
|
3.0 |
3.4 |
3.2 |
9.6 |
3.0+3.0 |
4.0+3.0 |
3.5+3.0 |
|
16
|
www.tyrabanks.com
|
Tyra Banks (model)
|
Official site
|
3.7 |
3.5 |
3.5 |
10.7 |
4.0+3.5 |
3.5+3.5 |
3.5+3.5 |
Primo Award Winners -- The Story So Far
2005, DMLR*News Gold No.24
2004, DMLR*News Gold No.19
2003, DMLR*News Gold No.15
2001/02, DMLR*News Gold No.9
2000/01, DMLR*News Gold No.5.
Production & Design by Roberto Dondi.
©2005 DMLR.ORG (sm).